A record of companies built, teams scaled, and systems shipped — with real names, real numbers.
Built HubSpot CRM infrastructure from the ground up, led Intercom omnichannel rollout, owned Stripe payment logic and P&L, and authored the city-expansion playbook for CH/DE markets.
Scaled a 15-person CS team to 70+, managed 10,000+ SMB accounts worth €20M ARR, executed a Salesforce → HubSpot migration, and led the CS function through a full merger transition.
Scaled the team from 10 to 30, established Onboarding, Account Management, and Customer Success functions from scratch, and drove NPS improvement of +30 points.
Managed a 40-person SDR team across DE, IT, FR, and ES markets, and automated the outbound sales motion using Outreach and Salesforce.